In conjunction with the “6th Malaysia Bookfest” of Kuala Lumpur and Penang, year 2011, the main organizer, SinChew Daily and Popular has organized charity sales with the theme of “One Care.One Hope”. The campaign has been carried out until the end of the years. Fund raised was contributed to two different foundations: the Yayasan Sinchew and Little Yellow Flower (formerly known as Hope Education Foundation). Popular has also printed 3000 copies of <The Rosy Bag of Little Yellow Flower> to be sold. In the Malaysia edition, the books printed in soft cover and an additional front and back flat introducing Sinje and Hope Education Foundation. The author cum founder of Little Yellow Flower, Lee Sinje has also attended a sharing and book signing session during the Bookfest, as one of the highlighted activities of the event.
All sales for recycle bags, the limited edition of famous artists “Ji Mi” and Bookfest shopping bags and <The Rosy Bag of Little Yellow Flower> books after deducting its cost was donated to the Little Yellow Flower and the construction of Qing Ping Le Old Folks Home, under Yayasan Sinchew’s. This event has successfully collected RM50,000.00 for Little Yellow Flower.
